Independent Artist month (I.A.M.)
Celebrate the Sound of Independence
July 1 -31
WHAT
Independent Artist Month™, commonly referred to as I.AM., is an annual campaign held during July that celebrates and amplifies the voices of independent artists across the United States and beyond. I.A.M. was created to recognize the creative, cultural, and economic contributions of artists who produce, distribute, and promote their work outside of major commercial platforms or corporate systems.
WHY
The idea for Independent Artist Month was born out of a desire to unify and uplift the often-overlooked contributions of independent creatives. It emerged from grassroots music communities and digital collectives seeking to push back against the mainstream gatekeeping that dominates much of the entertainment industry.
Launched formally in 2025, I.A.M. began with a national call-to-action led by independent singer, songwriter, and producer Myron, alongside other respected voices in the soul and R&B space. The goal was to turn the month of July into a time of reflection, recognition, and celebration for those making music from the heart, on their terms.
I.A.M. also intentionally overlaps with Black Music Month (June) and International Independent Artist Day (August 3) to build momentum for underrepresented voices.
WHEN
Starting July 1, artist will share the “backstory” of their career as well as the current projects. Social Media and live perfomrances will be scheduled and annoucend
Purpose and objectives
Welcome to Independent Artist Month, the official July campaign dedicated to celebrating independent musicians, singers, songwriters, and producers who create on their own terms. Known by the acronym I.A.M., this national movement is a bold declaration:
“I.A.M. = I am an Independent Artist.”
Whether you’re an unsigned musician, a self-produced vocalist, or a DIY creative pushing culture forward, I.A.M. is your moment to shine. This month-long digital celebration empowers indie artists to tell their story, share their process, and connect with fans in meaningful ways. The campaign encourages artists to post behind-the-scenes content, release original music, and use the movement’s official hashtags to amplify their reach:
#IAM #IndependentArtistMonth #IndieSoulSummer #UnfilteredAndFree #SupportIndieArtists
I.A.M. exists to honor the hustle of independence—no label, no limits, just pure creativity. From late-night studio sessions to grassroots promo, every artist’s journey matters. July is the time to showcase your voice, build your brand, and inspire others with your authenticity.
I.A.M. is more than a hashtag—it’s a declaration of purpose, unity, and artistic freedom. Founded in 2025, the campaign has quickly become a cultural movement, attracting independent creators from across the country. Using bold pop art visuals and a red, white, and blue color palette inspired by Andy Warhol, I.A.M. connects modern independence with timeless creative rebellion.
Whether you're launching a new single, promoting a music video, or simply sharing your journey, this is your chance to be seen and supported. Link your project to an official flyer, collaborate with other artists, or host an IAM-themed live stream to build momentum. Every post adds fuel to the fire.
Why July? Because it’s time independence had its season. I.A.M. aligns with summer energy and pride in self-expression. It’s a grassroots effort to shift the spotlight toward those doing it all themselves—and doing it well.
Ready to join the movement?
Post your story. Tag your work. Celebrate your voice.
Independent Artist Month is here—make it count.